New York Jets Win!!!

Shiny Object Syndrome?

Well, I am enjoying my Sunday afternoon of football and rooting for my new favorite team the New York Jets. I have always been a Southern California girl who went to UCLA but when it came to professional teams, I like to root for the underdog.

Just a little bit of background for those of you that are not football fans. Brett Favre is considered old in the NFL. He has won a couple of SuperBowls and played his entire career in Green Bay, Wisconsin where you could not buy a season ticket until 2030. Brett, decided to retire early in the off season, but later changed his mind when he realized that he is a man getting paid to play a boy’s game and if he still could throw the ball as good as he did, why not keep playing? He has also been through a lot in the last couple of year, his mother being lost during Hurricane Katrina, the death of his father before a playoff game (where he still played) and his wife fighting cancer. This man, deserves to play as long as wants.

The Green Bay Packers decided that they did not want him to return and decided to invest their time and money into their new quarterback, Aaron Rodgers. A good kid full of talent, and one who could use a few more “ice cream seasons” as my Dad would say. But they decided to let Brett go. So he did, and landed with the New York Jets.

Now I love Brett Favre. Always have but this year more than ever. I am writing this article after I watched him lead his team ( or rather the defense) to victory. But, as I was watching the scores scroll by, I secretly hoped that the Green Bay Packers lose. Why? For one simple reason. I think the Powers that be at the Green Bay Packers were following the Shiny Object Syndrome most business owners follow, and lost sight of the fact that last year Brett Favre had one of his best years in the NFL with a young team. His leadership helped take them to the playoffs. Now the Jets are leading their division with a 9-5 record. The Green Bay Packers have a 5-9 record. Ooops….

Here’s my take on the situation. Don’t act like the Green Bay Packers’ Management. Don’t get me wrong, I always want you to focus on What’s Next in your business but don’t lose sight of successful strategies right now in your business.

I watch as my coaching clients get all excited about blogging, using Twitter, how many friends that they have using social media but I ask, what other numbers are you watching? How often should a customer return? How quickly can you turn the tables in your restaurant? Did you beat last year’s numbers?

This economy requires that you look closely at what is going on right now in your business and implementing those things that are working, not scrap everything for a new quarterback when you old one was doing just fine.

Oh yeah, by the way, the Green Bay Packers lost today. After last week’s loss, they were no longer eligible for the playoffs. Today the Jets won with the old man, Brett Favre and are slated to go to the playoffs.

It can be the same with your business right now. Don’t switch strategies, just add on to the existing ones that work. The only reason why I was able to buy the telephone company in the year 2000, was because my boss thought long distance was dead. $20million dollars later, it still has life. Just like Brett Favre.

Happy Holidays!

Richelle