Retention Marketing

MDE 101 Important Lesson
Retention (RET): Imagine if every customer sold, was still buying for your business. Would your business look different? A designated percentage of your marketing budget needs to be allocated to keeping your existing customers.

Wouldn’t it be great if we had ESP and were able to know when our customers wanted to buy from us again?

Well, our program works similar to ESP.  ESP = Retention Marketing exemplified in our program, Keeping Customers for Life.

Here is how it works…

Is this economy harder than you thought?

Imagine if all of your customers that ever did business with you were still doing business with you. Would your business look differently?

Keeping customers takes time but also if you are doing so in an organize fashion, you end up making your Retention Marketing – Hit & Miss.

Hit & Miss ends up looking like a desperate attempt to get money, instead of a great attempt to build a relationship.

You know that the easiest person to sell is one where you have a relationship.  Well, it also is based on believing that you will be there in the long haul.  That you are trust worthy and that you are providing information that I need.

Not only does Retention Marketing work in any kind of economy, but it helps explode your referrals and reactivation of old customers.   Your second easiest customer to sell – a referred one.   They are least price resistant and you are normally a shoe-in as long as you don’t screw up the process.

MDE 101 Important Lesson
Retention (RET): Imagine if every customer sold, was still buying for your business. Would your business look different? A designated percentage of your marketing budget needs to be allocated to keeping your existing customers.